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Small business owner sitting at her desk looking frustrated while reviewing marketing metrics on her computer screen.
Marketing Strategy

The Quarterly Marketing Review Most Small Business Owners Skip (And Why It Matters)

Most small business owners plan. Very few stop to measure. Here is why that gap is costing you time, money, and momentum, and what to do about it before your …

human-centered marketing strategy for founder-led businesses
Featured In

Human-Centered Marketing in a Tech-Driven World: Kim Schmitz and TINK Marketing & Design Featured in IRIS Magazine

QUICK SUMMARY: IRIS Magazine featured Kimberly Schmitz and TINK Marketing & Design in its debut issue, a new publication by Iris Wright that spotlights leaders and change-makers in healthcare, tech, …

Workshops

Simplify Your Marketing: Crafting a Marketing Strategy Framework That Drives Results Workshop

Free Workshop for Solopreneurs & Small Business Owners TINK Marketing & Design’s Founder, Kim Schmitz, is hosting an in-person, FREE, workshop in Parker, Colorado: “Simplify Your Marketing: Crafting a Marketing …

stop doing everything yourself small business owner
Marketing Strategy

How to Stop Doing Everything Yourself and Start Leading Your Business

QUICK SUMMARY: Most small business owners do not plan to do everything themselves. It just happens. Over time, wearing every hat shifts you from leading your business to being buried …

Founder capturing the heart of their story.
Strategy

Founder-Led Storytelling Isn’t a Trend. It’s a Return to What Works.

Marketing is shifting. Not because of a new algorithm or platform update, but because audiences are tired of polish without substance. They are craving realness. And the most powerful strategy …

Smarter, Not Harder: AI Meets Marketing Strategy
Marketing Strategy

Smarter, Not Harder: AI Meets Marketing Strategy

QUICK SUMMARY: Most small business owners have heard the buzz around AI, but few know how to use it strategically. A recent report from Grammarly and The Harris Poll found …

Marketing strategy workshop for small business success
Workshops

From Chaos to Clarity: Crafting a Marketing Strategy That Drives Results Workshop

Colorado Startup Week 2025 TINK Marketing & Design’s Founder, Kim Schmitz, is hosting an in-person, FREE, workshop during Colorado Startup Week: “From Chaos to Clarity: Crafting a Marketing Strategy That …

Unlabeled bottle on beige background symbolizing brand voice loss in corporate marketing
Marketing Strategy

Don’t Let Your Marketing Turn Corporate Beige

How Midsize Teams Can Stay Bold, Clear, and Human and How a Fractional CMO Can Help You Reclaim Your Brand’s Voice You started with a spark. Your brand had a …

TINK Marketing's fractional CMO services help you strategically scale your business so you can grow.
Marketing Strategy

Beyond the Core: Why (and How) to Diversify Your Services for Sustainable Growth

You’ve built a successful small business. Your core service is thriving, and you have a loyal customer base. But lately, you’ve noticed growth starting to plateau. You’re wondering, “What’s next?” …

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Marketing Strategy

Building an App for Your Business: The Ultimate Guide to Process, Potential, and Lead Generation

In today’s digital landscape, mobile apps are no longer a luxury – they’re a necessity. A recent study showed that users spend over 90% of their mobile time using apps. …

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Recent Posts

  • The Quarterly Marketing Review Most Small Business Owners Skip (And Why It Matters)
  • Human-Centered Marketing in a Tech-Driven World: Kim Schmitz and TINK Marketing & Design Featured in IRIS Magazine
  • Simplify Your Marketing: Crafting a Marketing Strategy Framework That Drives Results Workshop
  • How to Stop Doing Everything Yourself and Start Leading Your Business
  • Founder-Led Storytelling Isn’t a Trend. It’s a Return to What Works.
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