Overwhelmed by Marketing? You’re Not Alone
In her honest and relatable article in Businessing Magazine, TINK Marketing & Design Owner & Founder Kimberly Schmitz shares what so many small business owners feel but rarely say out loud: marketing can be overwhelming, confusing, and exhausting—especially when you’re juggling everything on your own. She opens up about her early days of running her business, where checking things off a never-ending to-do list didn’t always bring real results.
From Chaos to Clarity: Shifting Toward Strategy
What changed everything for Schmitz was stepping back from the daily marketing scramble and shifting toward strategy. She discovered that when you clarify your business’s purpose—why you do what you do—and set a true vision for your future, everything else becomes simpler and more motivating.
Schmitz encourages business owners to identify what sets them apart and to really get to know their best customers, focusing on the people most likely to appreciate what you offer.
Focusing on What Matters Most
Instead of trying to market to everyone or chase every trend, Schmitz highlights the importance of setting concrete goals, tracking the right numbers, and concentrating on a handful of high-impact marketing activities that directly tie to business objectives. This approach helps small business owners cut out the noise and put their time and energy where it matters, leading to better results and less stress.
A Fresh Perspective on Small Business Marketing
Schmitz’s story is a reassuring reminder that you don’t have to do it all. Marketing your small business can actually be rewarding—and even enjoyable—when you work smarter, not just harder. Her down-to-earth, practical advice is perfect for anyone who’s ever felt stuck on the marketing hamster wheel.