Is Your Marketing Underperforming? Take the Quiz to See If a Fractional CMO Can Help!

Struggling with marketing and simply tired, burned out, and frustrated with the growth of your company? This quiz is quick, easy, and designed to help you understand whether your business is ready to benefit from the expertise of a Fractional CMO.

Why Take This Quiz?

• Evaluate your current marketing strategy and team structure.
• Identify gaps in your marketing efforts that a Fractional CMO can fill.
• Get actionable insights to help your business grow.

Constantly treading water to keep your marketing efforts aligned with your business goals?

Unsure if your team has the leadership it needs to succeed? Constantly re-doing your team’s work or asking if x, y, z got done? A Fractional CMO could be the solution—but is your business ready? Take our quiz to find out!

If you’re tired, burned out, need direction, and are starting to wonder if you could use some help – take this quiz!

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1.

How would you describe your current marketing strategy?

 We have a well-documented strategy that aligns with our business goals and is regularly reviewed.

 We have a strategy, but it’s outdated or not consistently followed.

 We have some ideas, but nothing formalized or written down.

 We don’t have a marketing strategy at all.

2.

How effective is your current marketing team?

 We have a skilled team, but they lack leadership or a clear direction.

 We have a small team that’s stretched thin and juggling multiple roles.

 We rely on one person or external freelancers for marketing.

 We don’t have anyone dedicated to marketing.

3.

How consistent are your lead generation and conversion efforts?

 We consistently generate high-quality leads and convert them into customers.

 We generate leads, but the quality or conversion rates are inconsistent.

 We occasionally generate leads, but it’s not a reliable process.

 We struggle to generate leads or convert them into customers.

4.

What is your current marketing budget?

 We have a defined budget and are ready to invest in growth.

 We have a budget, but it’s limited and not always well-utilized.

 We spend on marketing sporadically, without a clear budget.

 We don’t have a marketing budget at all.

5.

How well do you understand your target audience?

 We have a deep understanding of our audience, including their needs, behaviors, and pain points.

 We have a general idea of our audience, but it could be more detailed.

 We’ve done some research, but it’s outdated or incomplete.

 We don’t have a clear understanding of our target audience.

6.

What are your business growth goals for the next 6-12 months?

 We have aggressive growth goals and a clear plan to achieve them.

 We want to grow, but we’re unsure how to approach it.

 We’re focused on maintaining our current level of business.

 We don’t have specific growth goals at the moment.

7.

How do you currently measure marketing success?

 We track key metrics (e.g., ROI, lead conversion rates, customer acquisition costs) and use them to guide decisions.

 We track some metrics, but we don’t always act on the data.

 We occasionally look at metrics, but it’s not consistent or actionable.

 We don’t measure marketing success at all.

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About TINK Marketing | Founder, Kim Schmitz

TINK Marketing is a results-driven marketing consultancy dedicated to helping businesses scale with strategic, innovative, and impactful marketing solutions. Specializing in Fractional CMO services, TINK Marketing empowers companies to align their marketing efforts with their growth goals, providing expert leadership and actionable strategies to drive success. Whether it’s refining your marketing strategy, building a high-performing team, or scaling your business to the next level, TINK Marketing is your trusted partner in growth.

Kim Schmitz, the founder and visionary behind TINK Marketing, is a seasoned marketing strategist with over a decade of experience helping businesses thrive. Known for her creative problem-solving and data-driven approach, Kim has worked with companies of all sizes to craft marketing strategies that deliver measurable results. Passionate about empowering businesses to unlock their full potential, Kim brings a unique blend of leadership, expertise, and a personal touch to every project. Her mission is simple: to help businesses grow smarter, faster, and more sustainably. If you’ve been struggling with marketing, you’re truly in the best place to get support. (Want to get started faster? Reach out for a free consultation.)