In her recent Young Upstarts feature, Kim Schmitz, founder of TINK Marketing & Design, addresses the struggles small business owners face with marketing overwhelm. She argues that simply “doing more” in marketing often leads to burnout and poor results. Instead, Schmitz urges business owners to embrace a strategic, quality-over-quantity approach that focuses on targeted, intentional marketing activities.
Key Takeaways:
- Strategic Focus: Rather than trying every marketing channel, owners should choose a few high-impact activities aligned with their business goals.
- Six-Step Foundation: Schmitz outlines a clear six-step process for building an effective marketing strategy:
- Define your business purpose
- Create a compelling vision
- Highlight your key strengths
- Clarify your target market
- Set specific objectives and trackable metrics
- Prioritize the 2–3 channels that best fit your goals
- Benefits: This focused approach saves time and money, reduces stress, improves consistency, and makes it easier to measure results.
- Action Steps: Business owners should evaluate which current activities support their main objectives, identify the most effective channels, and consider pausing lower-impact efforts for 90 days to concentrate on what works best.
TINK Marketing & Design empowers busy SMB owners to “do less, but better” in marketing—demonstrating that with the right strategy, business growth doesn’t require endless effort.